Commercial product promo
Visual effects supervisor
As the lead for visual effects and graphics, I collaborated with the rest of the creative team to conceive, pitch, and develop the graphics-augmented whimsical, direct-to-camera style for this piece.
I led a visual effects and animation team to develop the playful graphics style and implement the animations with a mix of one-off scenes and strategically rigged visualizations that we could easily tweak to respond quickly to client feedback. With detailed product descriptions and multiple levels of review, having easily adjustable inputs was a lifesaver.