Commercial social video
Director, Visual Effects Supervisor
I had the opportunity create this fun, shareable social media video for Rena Ware International. They wanted a short stop-motion video highlighting all the different combinations of their cookware.
We were tasked with showcasing over 50 different cooking utensils. They had to be shown spread out on the floor, stacked nearly eight feet high, and collapsed together for storage, all in just over 30 seconds. Keeping the video fun and fast-paced while also showing the products in the best light took careful planning (and some amazing coordination from very talented producing and camera teams).
The end result shows off the products through careful “choreography” (and some invisible VFX to smooth everything out).